News.

04.06.2009

TribeAgency Executes Lifestyle Photo Shoot for Baby Planet


TribeAgency, a full service marketing solutions agency, announces that is has executed a multi-location lifestyle photo shoot for top stroller maker Baby Planet. Imagery conceived in the photo shoots will be used by Baby Planet in packaging, ads and other marketing materials.

TribeAgency’s strategy team conducted talent searches for baby, child and adult models and arranged multiple shoots at popular destinations such as Brookfield Zoo and Millennium Park. The various photo shoots captured the ease of use and award winning product designs of the Baby Planet line in real life situations. The final imagery and library of photos turned out so well that soon they went beyond use as marketing material and were selected for covers of major trade publications increasing the exposure of Baby Planet products beyond expectations.

"Through our ongoing partnership with TribeAgency Baby Planet has been able to gain a strong foothold in the competitive baby gear industry, and spread our commitment to improve and enrich the world that surrounds all babies," said Pete Myers, Chief Executive Officer and Founder of Baby Planet. "We feel TribeAgency is an active and fully engaged agency that is so strong in their ideas and execution we find ourselves thinking of them as our in-house marketing team."

Baby Planet, with offices in Chicago, Illinois, uses cutting edge technology along with an innovative spirit to shape a new line of products that are safe, durable, convenient and stylish, with a few ideas that set them apart from the rest in the baby care industry. Every new product Baby Planet introduces is designed with the intent to provide new advantages and solve age old problems to improve the care giving experience.


About TribeAgency (www.tribeagency.com):
TribeAgency is a full service, cutting-edge agency that combines strategy, creativity and technology to provide branding, marketing and communications solutions.

Since its inception, TribeAgency, has created unique solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their advertising, marketing, business-to-business, brand, consumer and strategic goals across numerous mediums with exceptional results.

TribeAgency is an award-winning pioneer in the fields of branding, marketing and communications, working with their clients to achieve, create, invent and deliver scalable, reliable digital and traditional solutions on time and on budget.

TribeAgency and the TribeAgency Tipi logo are registered trademarks of TribeAgency, or its subsidiaries in the United States and in other countries. All other names and trademarks are the properties of their respective owners.

TribeAgency Media Contact:
Tony Passero
773.227.2200 x231
tpassero@TribeAgency.com