News.

04.12.2009

TribeAgency Engaged to Extend Elevela Beauty and Skin Care Line Packaging Design


TribeAgency, a full service marketing solutions agency, announced that it has been engaged to create new packaging for thee new product offerings in the complete beauty and skin care line Elevela.

TribeAgency will provide all strategic consulting, packaging concepts, brand identity and label design for the three new product offerings which will be available to consumers in the third quarter of 2009. The project encompasses branding and designing consumer packaging for face oils, unscented lotions and shower gels across multiple size offerings which will result in an entirely new consumer brand line consisting of 12 total pieces.

"We strive for quality and a practice of excellence in manufacturing across our complete product line and needed a brand identity that matched our practice," said Sheri McMurray, Chief Operations Officer and Founder of Elevela. "We feel TribeAgency hits the mark perfectly and without flaw, the brand lines they create for us propels our offerings to the highest level which I can attest to from their previous efforts for our company and the feedback I have heard from those that buy and use our products."

Our goal is to extend the brand line for Elevela so that the new products graphically capture the essence of why people seek out and use their product line," said TribeAgency Vice President Shannon Kemp. "We feel the brand line has to reinforce the excellent brand perception that exists for loyal users and introduce the line and its points of difference to potential new customers."

Elevela, with offices in Chicago, Illinois, produces and markets a line of 100 percent all organic skin care lotions and moisturizers. The advantage of the Elevela product line is that it rejuvenates, tones and improves skin texture with no unnatural chemicals or additives.


About TribeAgency (www.tribeagency.com):
TribeAgency is a full service, cutting-edge agency that combines strategy, creativity and technology to provide branding, marketing and communications solutions.

Since its inception, TribeAgency, has created unique solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their advertising, marketing, business-to-business, brand, consumer and strategic goals across numerous mediums with exceptional results.

TribeAgency is an award-winning pioneer in the fields of branding, marketing and communications, working with their clients to achieve, create, invent and deliver scalable, reliable digital and traditional solutions on time and on budget.

TribeAgency and the TribeAgency Tipi logo are registered trademarks of TribeAgency, or its subsidiaries in the United States and in other countries. All other names and trademarks are the properties of their respective owners.

TribeAgency Media Contact:
Tony Passero
773.227.2200 x231
tpassero@TribeAgency.com