News.

03.30.2009

TribeAgency Develops and Executes Successful Google Adwords Campaign For Sims Recycling Solutions


TribeAgency, a full-service marketing solutions agency, announced it was selected to develop and execute a Google Adwords campaign for Sims Recycling Solutions.

Sims Recycling Solutions looked to TribeAgency to perform all initial research regarding the most effective campaign message, target keywords, and bidding price. TribeAgency developed nine separate campaigns that communicated Sims Recycling Solutions position as the world’s leading electronics recycler to multiple industries and consumers. Each campaign was customized with content-specific copy and target keywords to generate the most clickthroughs.

All campaigns proved to be successful and perform above expectations. The amount of traffic to Sims Recycling Solutions website grew from 30 hits per day to over 600 hits per day, a 1900% increase. The increase in visits not only put the Sims Recycling Solutions message and brand in front of a lot of potential customers, it also increased the sites search engine optimization.

“We were very happy with the results of the Adword campaign for Sims Recycling Solutions,” says Tony Passero, CEO of TribeAgency. “Proper electronics recycling is an important message that needs to be heard, we were excited to help Sims Recycling Solutions spread their message as a responsible electronics recycler and grow their customer base.”

Sims Recycling Solutions is the division of Sims Group created specifically in response to the increasing social and political pressures to prevent undesirable and often hazardous materials being disposed of in an environmentally unsound manner. Post commercial products such as old computers, printers, and other electronic goods have very little residual value, and the safe processing of their content generally costs more than the material value that can be recovered. Some companies participate in illegal actions and ship this hazardous material to another country or simply dump it in a landfill. Sims Recycling Solutions hold a strict no landfill/no export policy and maintains audits on all downstream vendors, making them one of the most responsible electronics recycler in the world.


About TribeAgency (www.tribeagency.com):
TribeAgency is a full service, cutting-edge agency that combines strategy, creativity and technology to provide branding, marketing and communications solutions.

Since its inception, TribeAgency, has created unique solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their advertising, marketing, business-to-business, brand, consumer and strategic goals across numerous mediums with exceptional results.

TribeAgency is an award-winning pioneer in the fields of branding, marketing and communications, working with their clients to achieve, create, invent and deliver scalable, reliable digital and traditional solutions on time and on budget.

TribeAgency and the TribeAgency Tipi logo are registered trademarks of TribeAgency, or its subsidiaries in the United States and in other countries. All other names and trademarks are the properties of their respective owners.

TribeAgency Media Contact:
Tony Passero
773.227.2200 x231
tpassero@TribeAgency.com